OVO wanted to bring some sparkle and fun to their staff summer roadshow party at Wembley Arena. Their goal was to create an interactive “glow-up” experience where attendees could get festival-ready with glitter and glam.

We set up multiple glitter bars staffed by expert artists who applied dazzling designs and sparkles to guests. The activation included a variety of glitter styles to suit every vibe, creating a lively and energetic atmosphere.

The glow-up stations were a massive hit! Attendees loved the chance to sparkle up and share their looks on social media. The event buzzed with excitement, and OVO received fantastic feedback on the added festival vibe.