To celebrate Pride in London, Schuh aimed to bring joy and inclusivity to their shoppers by offering fun glitter designs inspired by the Pride.

We deployed three glitter artists to Schuh’s Oxford Street store, creating custom glitter designs inspired by Pride flags to celebrate and represent each customer's unique pride. The team energised shoppers and brought a vibrant festive spirit to the store.

Shoppers loved the creative glitter looks, which not only generated positive buzz online but also drew more people into the store, creating an energetic atmosphere for celebrating Pride in London.